Winning opportunities in the complex services and products fields is very difficult. To succeed, an organization must have a comprehensive understanding of the sales opportunity, and must be highly strategic when engaging that opportunity.
To help clients succeed, Beacon blends its global knowledge of sales strategy and design with over 20 years of hands-on experience working on hundreds of worldwide accounts and thousands of deals.
Organizations that partner with us have learned what it takes to win work on a global level. Our custom engagements transform our clients through forensic analysis and application of principles we have developed and refined through working with top clients on an international level. Our team knows effective selling strategies within complex services and technology better than anyone else.
Case Study Spotlight
A client came to us saying that their internal Win-Loss analysis revealed they were losing deals to price. We challenged that finding, and by changing their approach we gained more accurate and helpful competitive information. The result: They changed their competitive positioning in very specific ways where their win rate against named competitors more than doubled.Read More
The Beacon AdvantageBeacon provides more than just award-winning training and advice.
- Embedded Strategists Our experienced, client-centric sales experts become a part of a client’s sales pursuit team to provide real-time opportunity coaching.
- Global Win-Loss Analysis We have extensive insight into where accounts and deals were won or lost in the sales cycles and what…
- A Track Record in Complex Sales No one has a more thorough knowledge of what type of organizational structure and support is necessary for successfully…
Engagement at Any LevelBeacon can assist in a range of capacities.
Adapting to a Changing World
From the changing of healthcare funding guidelines in the UK, USA and European Union to revolutionary technology shifts in engineering that are changing the market,Beacon has been there and has worked with clients to help create the platform for their success.
Beacon aligns closely with clients to navigate dramatically changing regulations, such as the EU’s Barnier and plosteg regulations in the Netherlands. By working on actual deals within these regulatory environments, Beacon is at the forefront of creating organizational designs and client development strategies in response to regulations.